Built around 1947 in the “iced-box” style originated by Texaco, Carlin’s Amoco Station was remodeled in 1953 by the American Oil Company (Amoco) into a “stylized-box” design by adding Streamlined Moderne features such as rounded corners and vertical strips of glass block backlit by green neon tubing. The building represents the aggressive effort oil companies took, beginning in the 1930s, to market and sell their products through service stations that promoted individual corporate identity and brands. Based on a company prototype, Carlin’s Amoco conveyed a sense of efficiency, cleanliness, and dependable service. The building also illustrates the rise of automobile-related services and goods during the mid-20th century along one of Roanoke’s main thoroughfares (U.S. 11/Williamson Rd.). Carlin’s Amoco Station was listed under the Historic Gas Stations of Roanoke Multiple Property Documentation.
Many properties listed in the registers are private dwellings and are not open to the public, however many are visible from the public right-of-way. Please be respectful of owner privacy.
Abbreviations:
VLR: Virginia Landmarks Register
NPS: National Park Service
NRHP: National Register of Historic Places
NHL: National Historic Landmark
Programs
DHR has secured permanent legal protection for over 700 historic places - including 15,000 acres of battlefield lands
DHR has erected 2,532 highway markers in every county and city across Virginia
DHR has registered more than 3,317 individual resources and 613 historic districts
DHR has engaged over 450 students in 3 highway marker contests
DHR has stimulated more than $4.2 billion dollars in private investments related to historic tax credit incentives, revitalizing communities of all sizes throughout Virginia